IF YOU ASK most business owners what the best way to generate website traffic is they will pretty much always talk about SEO. There are plenty of other channels available, such as referrals and social media, but nothing really compares to search engines. The problem is that not only are business owners competing against every other business owner out there for certain keywords that relate to their industry, but they also generally don’t have the resources they need to develop and deliver content and an experience that resonates with both current and prospective consumers.

Fortunately there are ways to optimize your website that will provide some great opportunities to generate website traffic and boost your conversions.

Here are some easy search engine optimization (SEO) tips to help get your website listing on search engines:

Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your page that you may not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

Utilize keywords throughout your page. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:

  • Title
  • Headings and subheadings
  • Introductory sentence
  • Concluding paragraph
  • Anchor text (text you hyperlink to other related pages on your site)
  • Title tags and meta descriptions

Be careful not to engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your page readers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.

Optimize your images. Whenever you upload a photo to your media library, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

Reference others with links. When you mention another site or article in your page, include a link to the information you are referencing. Not only is it good etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your page content on these sites for even more web exposure?

New eBook Launched

dande1st.com have published the ebook version of Takeaway – the Sale of the Government Printing Office which coincides with the 30th anniversary of the first Government Asset Sale in New Zealand when on January 24, 1990, the Crown and Graeme Hart of the Rank Group signed a Sale and Purchase Agreement for the Government Printing Office that was to come into effect on January 31, 1990.

The signing of the Sale and Purchase Agreement was the beginning of the end of a poorly conceived sale process that was drawn out over two years. But even following the signing of the agreement it took a further 10 months before the Crown were able to fully complete their obligations which would allow Rank full management of the business. But the Agreement signed on January 24 allowed for the Rank Group to take all the profits of the business even though they had only paid a small deposit and during that time the GPO sales turnover was more than the profit the Government made on the sale of this business asset.

To make matters worse for the Crown, Rank managed to get out of paying any interest on the balance of the money owing when they offered to help finalise issues that the government departments and consultants responsible were having. This amounted to Rank saving a further $1.5 million. Rank also were able to save over $2 million off their original bid for the business following an audit after the sale. The purchase of this Government asset was the springboard that was to launch Rank into the country’s wealthiest investment business that 30 years on is worth more than the national debt reduction the assets sales programme was supposed to achieve.

Takeaway – The sale of The Government Printing Office revisits the GPO in the 1980s of change and looks at what went wrong with the sale process and the effects and aftermath the sale created for the business, that years later triggered a Commission of Inquiry due to the very poor sale result that was less than the cost of the sale process itself and led to a profitable printing, publishing and stationery business being sold for much less than it was worth.

Available now as an ebook.

See also Publishing Page

Supporting Landing Page: Labours Mistakes