Apps – how they fit within your business website …

With the continued growth of apps being used on mobile phones to access webpage content and also provide many other functions and with newly developed plugins greatly reducing the cost, the following is how an app can fit within your business website.

One of the main advantages is you can bring a business website into the mobile world so that your visitors can access your services with a single tap on their respective mobile device.

Having a mobile app (iPhone / iPad / Android) can also be a boost to your business in the following manner:

Your app will build brand awareness: A mobile app for a business can greatly contribute to your brand awareness.

Mobile apps create a direct marketing channel: Mobile apps serve many functions: they can provide general info, messages, news feeds, events, shop online and even more. Thanks to push notifications you can get even closer and directly interact from your mobile app to your customer base.

Stand out from the competition thanks to your mobile app: Having a mobile app for a business is still new and this can give a leap against competitors.

Mobile apps increase visibility: Stats now show that the average person spends more than 2 hours a day on his or her mobile device.

Pricing: Thanks to newly developed plugins that can be installed on the website the cost of creating apps has fallen dramatically.

An app is the mobile phone companion for your business website and the above information is to keep you informed and assist in helping your business move forward with its internet marketing and mobile presence. Feel free to contact me if you would like any further information.

New eBook Launched have published the ebook version of Takeaway – the Sale of the Government Printing Office which coincides with the 30th anniversary of the first Government Asset Sale in New Zealand when on January 24, 1990, the Crown and Graeme Hart of the Rank Group signed a Sale and Purchase Agreement for the Government Printing Office that was to come into effect on January 31, 1990.

The signing of the Sale and Purchase Agreement was the beginning of the end of a poorly conceived sale process that was drawn out over two years. But even following the signing of the agreement it took a further 10 months before the Crown were able to fully complete their obligations which would allow Rank full management of the business. But the Agreement signed on January 24 allowed for the Rank Group to take all the profits of the business even though they had only paid a small deposit and during that time the GPO sales turnover was more than the profit the Government made on the sale of this business asset.

To make matters worse for the Crown, Rank managed to get out of paying any interest on the balance of the money owing when they offered to help finalise issues that the government departments and consultants responsible were having. This amounted to Rank saving a further $1.5 million. Rank also were able to save over $2 million off their original bid for the business following an audit after the sale. The purchase of this Government asset was the springboard that was to launch Rank into the country’s wealthiest investment business that 30 years on is worth more than the national debt reduction the assets sales programme was supposed to achieve.

Takeaway – The sale of The Government Printing Office revisits the GPO in the 1980s of change and looks at what went wrong with the sale process and the effects and aftermath the sale created for the business, that years later triggered a Commission of Inquiry due to the very poor sale result that was less than the cost of the sale process itself and led to a profitable printing, publishing and stationery business being sold for much less than it was worth.

Available now as an ebook.

See also Publishing Page

Supporting Landing Page: Labours Mistakes